Secondary Research Articles and How They Support Faith & Main Consultants’ primary research.

Secondary sources supporting primary research findings include biographies, books,

diaries, and letters (Johnston, 2017). In the case of memoirs, the researcher can get a detailed

explanation about their research, hence making research conclusions fast. Biography is also

helpful in primary research as it gives detailed information about individual experiences in the

field. In books, different authors write different information, which is useful as the researcher can

compare different pieces of information and decide what to involve in their research

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About the Faith and Main Consultants, primary marketing research involves the

researcher going to the field individually and conducting the survey. Some of the prior marketing

research results involve getting first-hand information for the research that is more valid. Another

impact is that the study always aims to solve a particular void, which is possible since

information is from the source. Another result is the ability to give reliable data since the

research relies not rely on existing data but also on pure data